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Marketing is an indispensable part of any business which one cannot ignore. Many small businesses often struggle with deciding which kind of marketing to do, because their budget will only stretch. However, a wise business man will surely set a part of the budget for marketing efforts alone.
Deciding between which marketing method to choose seems difficult at first. Whether to concentrate on traditional marketing or digital marketing? Here is an insight on the two methods of marketing and its pros and cons.
What is traditional marketing?
It is a conventional method of marketing which includes the use of print ads in newspapers or magazines.
What is digital marketing?
Digital marketing is the new age marketing method of today where internet holds a lot of importance. It offers a global platform to the business to reach a wider customer base.
Benefits of digital marketing over traditional marketing
Although traditional marketing methods have its own benefits, but in today’s online world where everyone is using the power of internet digital marketing has become indispensable. Digital marketing has some clear winning advantage over traditional marketing, some of them are listed below.
The cost involved in digital marketing is cheaper as compared to traditional marketing. While newspaper, television and other such media ads cost a lot, advertising through the internet is quite inexpensive.
Real time results
Through digital marketing you can get quick results and even record them through Google Analytics and the insight tools offered by more social media channels, you can see in real-time what is and what is not working for your business online and improve your business strategy according to the same. Also you can see how many visitors are viewing your website, conversion rates and more.
Digital marketing has an added advantage over traditional marketing when it comes to brand development. A well-maintained website with relevant content can offer significant value and lead generation opportunities which help in brand development.
Better interaction and engagement
Unlike traditional marketing, digital marketing allows you to directly get in touch with your audience and really engage them with your brand. You can not only interact or engage your audience with your brand, but also make prompt improvements based on their feedback. You can have healthy discussions with your audience to consistently improve your website, products and services.
Awareness and publicity
You get instant publicity by coming online through social media platforms. Online, using social media share buttons on your website, email and social media platforms allows your message to be shared incredibly quickly and spread awareness about your product and services.
To conclude, digital marketing has an edge over traditional marketing in many aspects. With digital marketing it measuring results becomes incredibly easier and quicker. It allows even the smallest businesses to expand their brand presence and manage advertising, which off course cannot be held true with traditional marketing method. Today, having sound knowledge of digital marketing is a must. So, if you are looking to delve deep on this topic, you can enroll in a digital marketing course in Delhi and get a comprehensive synopsis of digital marketing.
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