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Post Graduate Program in Digital Marketing Course in Delhi
Post Graduate Program in Digital Marketing Course in Delhi

Post Graduate Program in Digital Marketing Course in Delhi India's No-1 PG Program in Digital Marketing Course Institute With Most Advanced Course Curriculum

PG in Digital Marketing Institute in DelhiAcademic Partner - Hewlett Packard



What Is PG Program in Digital Marketing Course & Why It Is The Most Demanding Skill Now a Days?

  • Digital marketing comprises all online marketing efforts that involve the use of an electronic device or the internet. Businesses and organizations leverage online channels such as search engines, social media, mobile, Email, and other sites to connect with current paying customers and prospective customers.

    Digital marketing is an umbrella term for Pay per click (PPC), Social media marketing and management, eCommerce, Search Engine Optimization (SEO), Content marketing, Google Ads, Paid ads, Email Marketing, Mobile marketing, copywriting, and editing.

Why is it important?

  • For businesses, digital marketing is vital for marketing and brand awareness. It seems like every brand might have a website. And if they don't, they at least have a social media presence or digital ad strategy. Digital content and marketing are so universal that consumers now look forward to and rely on it to learn about brands.

  • Unlike traditional marketing, Digital marketing allows you to recognize and target a highly-definite audience and send those viewers personalized, high-converting marketing messages.

  • Digital marketing enables you to carry out the market research necessary to identify your ideal buyer persona and lets you refine your marketing strategy over-time to make sure you're reaching customers most likely to buy.

Why is it in Demand?

Digital marketers drive brand awareness and lead generation through all the digital channels (both free and paid). These channels include social media, websites, search engine rankings, Emails, display advertising, mobile marketing, apps, and the brand's blog.

Any brand that doesn't use digital marketing is more likely to stay behind their competitors. That’s why digital marketing is the need of time. Also, digital marketing is cost-effective and results-oriented than traditional marketing methods.

According to the report of Placement India, in India, the demand for skilled Digital Marketers will be more than 20 lakh by 2020.

A fresher digital marketer in India earns ₹1.5 - ₹4 lakh per annum; as the experience increases, they can earn as much as ₹10 - ₹30 lakh per annum.

Become an in-demand digital marketer today

Did you know that you don’t need a degree to be a highly-paid digital marketing professional? Doing an industry recommended certification course in Digital marketing can put all the eggs in your basket. Madrid Software Trainings is a highly recommended best digital marketing institute in Delhi that provides a pg program in Digital marketing in Delhi for marketing aspirants.

From a fresher graduate to a working professional, anybody can enroll themselves in this program and learn everything about digital marketing from scratch with real-time training on projects. This will help you build a portfolio, so you don’t need to worry about one while giving an interview.

After completing the course, you will be provided 8 international certificates from Google, which will make you stand out among your competitors.

Have zero knowledge? No worries, you will be taught and everything from zero by our expert trainers. Start your digital marketing career now.

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PG Program in Digital Marketing Course Highlights !



Digital Marketing PG Courses in Delhi
Case Studies
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Digital Marketing PG Courses in Delhi
Assignment
&
Assessment Test
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PG in Digital Marketing classes in Delhi
Capstone Project
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PG in Digital Marketing classes in Delhi

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Course Outline

PG in Digital Marketing classes in Delhi

Our PG Program in Digital Marketing Course Is Designed By Industry Experts That Gives The Candidate an Edge In The Market



  •   Introduction To Data Science

    •   Python Concepts

    •   Analytics Concepts Of Python

    •   Numpy Package

    •   Introduction To Pandas

    •   Data Manipulation Using Pandas

    •   Pandas Package

    •   Data Munging With Pandas

    •   Data Visualization With Matplotlib

    •   Data Cleaning Techniques

    •   Predictive Modeling Concepts

    •   Machine Learning Concepts

    •   Statistics

    •   Unsupervised Learning

    •   Supervised Learning

    •   principal component analysis

    •   Random Forest

    •   Support Vector Machine

    •   Case Studies

    •   Capstone Projects


Job Profile And Salaries Of PG Program in Digital Marketing

Upcoming Batches

Weekdays
15-April-2024
Weekend
13-April-2024
  • 100% Classroom Training by Our Top Ranked Faculty
  • Course Curriculum Design by Industry Experts
  • Real Time Assignments Case Study & Projects
  • Got Better Salary Hike and Promotion
  • Industry recognized certificates
  • Mock tests and Mock interview
  • Dedicated placement coordinator assigned to every
        candidate

Why Choose Madrid Software Trainings

Top PG Digital Marketing training institute in Delhi



  • Live Project Based Training



  • Recorded Session After Every Class



  • Assignments & Assessments Test

    .


  • Resume Building Linkedin Profile



  • Job Placement In Digital Marketing



  • 24/7 Support

    .

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Digital Marketing Interview Q & A


1.What are the categories of digital marketing?

There are two major categories of digital marketing. The first one is inbound marketing. When you use multiple platforms to generate customer awareness, then it is inbound marketing. When you reach out to potential clients or customers, it is outbound marketing.

2. How to do keyword research?

The Google keyword planner is a tool to find the right and relevant keywords and their search volumes. Then understand the competition level and the relevancy aspect. E.g., for a client in South Delhi who is running a toy shop, a keyword like "Toy shops in Delhi" is relevant and may have a high search volume as well. But a keyword like "Toy shop in South Delhi" are great at relevance and may be lower in competition as well. So, these types of keywords will be a must-to-go with.

3.What is a quality score, and what are the factors that determine the quality score?

Quality Score is the quality assessment of your ads, keywords, and landing pages. Enhanced quality ads can result in lower bids and better ad positions. Quality Score is used to determine CPC and multiplied by the maximum bid to determine the ad rank in the search engine's ad auction process.

  • Landing Page Experience
  • Expected CTR
  • Ad Relevance

4.What are the necessary parts of a text ad?

Every Text Ad has 3 significant parts: Headline Text, a Display URL, and a Description Text.

5. How marketing can be done on LinkedIn?

LinkedIn is one top social media platform for professionals to promote oneself or business. First of all, the business account needs to be optimized for search. Publishing engaging content on the company page regularly can increase the followers. Rich content has proved themselves to be pretty useful and will help increase the engagement rate. Also, sponsoring posts will give regular hikes to the page. We can use LinkedIn analytics to monitor your performance regularly and improve your strategy.

6.What are the social media KPIs to measure success?

The following are the metrics we can track to understand the success:

  • For conversion - content downloads, registrations for webinars, online leads, online purchase, ebook downloads the campaign got.
  • For engagement – engagement rate, likes, saves, shares, comments, reactions, mentions, followers.
  • For awareness – reach and impressions
  • Website traffic – How many people clicked the website link

7.What is a responsive website?

A website capable of adjusting its layout according to the device's orientation and viewport size. The content presented on the small screens and big screens appear the same but with a different layout that offers an optimal experience over the display size.

8.What do you understand by remarketing?

Remarketing is a targeted marketing strategy that helps marketers reach out to people who previously visited their site but didn't go ahead with any purchase. This kind of remarketing assists in targeting the right person with the right ads.

9.How to get backlinks to your website?

For a newly launched website, the chances of getting fast and natural links are almost null. One standard method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write, do not merely do it to get a link instead; but instead, you can write for more than one time.

10. Would you choose likes/followers or engagement?

Social media is not just about the number of followers or likes. If those followers and likes don't convert into sales or boost your business, there is no point running after increasing them? Therefore, the engagement is the queen and always better than those followers or likes.

FAQ


1.Who should do a PG Program in digital marketing course?

Anyone who either wants to grow their own business or look for a high career growth as a digital marketer can do this course. Anyone who has done their high school education can easily apply for the course.

2.What are the most valuable skills for a digital marketing professional?

The skills that top leading companies are currently looking for in hiring a professional digital marketer are:

  • Keyword research
  • Writing and editing skills
  • Expertise in SEO and SEM.
  • A good listener
  • Understanding of current market
  • Competitive analysis
  • CRM skills
  • Social media skills
  • Organic and paid ads social media
  • Google Ads
  • Basic designing skills
  • Mobile marketing
  • ECommerce

3.What is the average salary of a digital marketing professional?

According to glassdoor, a digital marketing professional's average salary in India is 3 lakh rupees per year. The higher compensation can go up to 10 lakh to 20 lakh rupees or more with more experience and expertise.

4.What will be my profile after completing the PG Program in digital marketing course?

After completing the course, you will gain fundamental knowledge in the digital marketing domain, have hands-on experience, and practice the methods and tools used in digital marketing that are extremely important and you can work as social media marketing executive, Digital marketing consultant or PPC (pay per click) executive in companies.

5. I don't have my website or blog, can I do this course?

Yes, you can still do this course. There is no limitation. We will help you how to create your own website or blog on wordpress. Even high school passed students are also doing this course to develop in-demand digital marketing skills.

6.Who will be our trainer for the PG in digital marketing course in Delhi?

The trainers at Madrid Software Trainings are industry experts who have the experiential knowledge of all the latest digital marketing methodologies and avenues. They are aware of the current industry requirements to make you a skilled digital marketer.

7. Do you have fast track batches for PG in digital marketing course in Delhi?

No, we do have fast track batches for a PG in digital marketing course in Delhi. Fast Track batches are for certificate and masters courses.

8.Why Madrid Software Trainings is the best marketing institute in Delhi?

The course by Madrid Software Trainings is perfectly designed to cover every concept in the digital marketing domain and is suitable for everyone, whether a Job Seeker, Graduate, High school passed student, Entrepreneur, Working Professional or Business Owner. This curriculum provides a great learning experience for you. It helps you develop digital marketing and branding skills to initiate a successful career with practical experience, portfolio, and 100% placement assistance.

9.How can one update himself/herself on digital marketing after completing the PG in digital marketing course?

You will be taught all the latest tools and techniques currently used in the digital marketing domain by our trainers. To keep your self updated on the latest Digital Marketing Techniques, you should always keep an eye upon Latest Trends /Channels / Platform related to the industry/niche. You can also subscribe to Madrid Software Facebook page or Youtube channel as we frequently share latest trends in Digital field.

10.Do we get placement support after completing the PG in digital marketing course?

Yes, Madrid Software Trainings assign you a dedicated placement coordinator to provide 100% placement support after completing the course to ensure you a secure and safe future.

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PG in Digital Marketing classes in Delhi

PG in Digital Marketing classes in Delhi
PG Program in Digital Marketing Course in delhi



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